It is located in the Pannonian Basin at 46.07° North, 19.68° East, about 10 kilometres (6 miles) from the border with Hungary, and is the northernmost city in Serbia. It is located in the vicinity of lake Palić.
The area around Subotica is mainly farmland but the city itself is an important industrial and transportation centre in Serbia. Due to the surrounding farmlands Subotica has famous food producer industries in the country, including such brands as the confectionery factory "Pionir", "Fidelinka" the cereal manufacturer, "Mlekara Subotica" a milk producer and "Simex" producer of strong alcohol drinks.
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