The landscape is rich in Mediterranean vegetation, with pine woods and green bushes, mostly of the holm oak and strawberry tree. For generations, the fertile blood-red land (crljenica) has been used for agriculture, with cereals, orchards, olive groves and vegetables the main crops. Today the production of organic food is significant, including olives, grapes, and popular wines such as Malvazija, Borgonja, Merlot, Pinot, Cabernet Sauvignon and Teran.

In 1844, the Austrian Lloyd steamship company opened a tourist line which called at Parenzo. The first tourist guide describing and depicting the town was printed as early as 1845. The oldest hotel is the Riviera, constructed in 1910. Later came the Parentino and others.

When someday comes you'll need to get in.

When someday comes you'll need to be able to get around.