"Keep Austin Weird" has been a local motto for years, featured on bumper stickers and T-shirts. This motto has not only been used in promoting Austin's eccentricity and diversity, but is also meant to bolster support of local independent businesses. According to the 2010 book, Weird City, the phrase was begun by a local Austin Community College librarian, Red Wassenich, and his wife, Karen Pavelka, who were concerned about Austin's "rapid descent into commercialism and overdevelopment." The slogan has been interpreted many ways since its inception, but remains an important symbol for many Austinites who wish to voice concerns over rapid growth and irresponsible development. Austin has a long history of vocal citizen resistance to development projects perceived to degrade the environment, or to threaten the natural and cultural landscapes.

Austin, the southernmost state capital of the contiguous 48 states, is located in Central Texas. Austin is 146 miles (230 km) northwest of Houston, 182 miles (290 km) south of Dallas and 74 miles (120 km) northeast of San Antonio.

When someday comes you'll need to get in.

When someday comes you'll need to be able to get around.