Auckland's lifestyle is influenced by the fact that while it is 70 percent rural in land area, 90 percent of Aucklanders live in urban areas – though large parts of these areas have a more suburban character than many cities in Europe and Asia.
Tourism in Auckland yields strong revenue for the New Zealand economy. Tourist attractions and landmarks in the Auckland region include:
- Auckland Civic Theatre – an internationally significant heritage atmospheric theatre built in 1929. It was renovated in 2000 to its original condition.
- Auckland Harbour Bridge – connecting central Auckland and the North Shore, an iconic symbol of Auckland.
- Auckland Town Hall – with its concert hall considered to have some of the finest acoustics in the world, this 1911 building serves both council and entertainment functions.
- Auckland War Memorial Museum – a large multi-exhibition museum in the Auckland Domain, known for its impressive neo-classicist style, built in 1929.
- Aotea Square – the hub of downtown Auckland beside Queen Street, it is the site of rallies and arts festivals.
- Aotea Centre – Auckland Civic Centre building completed in 1989.
- St Patrick's Cathedral – the Catholic Cathedral of Auckland. A 19th-century Gothic building which was renovated from 2003 to 2007 for refurbishment and structural support.
- Britomart Transport Centre – the main downtown public transport centre in a historic Edwardian building.
- Eden Park – the city's primary stadium and a frequent home for All Blacks rugby union and Black Caps cricket matches. It was the location of the 2011 Rugby World Cup final.
- Karangahape Road – known as "K' Road", a street in upper central Auckland with bars, clubs, smaller shops, and a former red-light district.
- Kelly Tarlton's Sea Life Aquarium – an aquarium and Antarctic environment in the eastern suburb of Mission Bay, built in a set of former sewage storage tanks, showcasing penguins, turtles, sharks, tropical fish, sting rays and other marine creatures.
- MOTAT – the Museum of Transport and Technology, at Western Springs.
- Mt Smart Stadium – a stadium used mainly for rugby league and soccer matches, and also concerts.
- New Zealand Maritime Museum – features exhibitions and collections relating to New Zealand maritime history at Hobson Wharf, adjacent to Viaduct Basin.
- Ponsonby – a suburb and main street immediately west of central Auckland, known for arts, cafes, culture and historic villas.
- Queen Street – the main commercial thoroughfare of the CBD, running from Karangahape Road down to the harbour.
- Rainbow's End – amusement park with over 20 rides and attractions, based in Manukau.
- Sky Tower – the tallest free-standing structure in the Southern Hemisphere, it is 328 m (1,076 ft) tall and has excellent panoramic views.
- Spark Arena – events centre in downtown Auckland completed in 2007. Holding 12,000 people, it is used for sports and concert events.
- Viaduct Basin – a marina and residential development in downtown Auckland, and the venue for the America's Cup regattas in 2000 and 2003.
- Western Springs Stadium – a natural amphitheatre used mainly for speedway races, rock and pop concerts.
- Old Mt Eden Prison – the old prison in Mount Eden that was used until 2008; more recently it has been used for protests and filming.
- Auckland Domain – one of the largest parks of the city, close to the CBD and having a good view of the harbour and of Rangitoto Island.
- Maungawhau / Mount Eden – a volcanic cone with a grassy crater. The highest natural point on the Auckland isthmus, it offers 360-degree views of the city and is thus a favourite tourist outlook.
- Takarunga / Mount Victoria – a volcanic cone on the North Shore with views of downtown Auckland. A brisk walk from the Devonport ferry terminal, the cone is steeped in history, as is nearby Maungauika (North Head).
- Maungakiekie / One Tree Hill – a volcanic cone that dominates the skyline in the southern inner suburbs. It no longer has a tree on the summit (after a politically motivated attack on the erstwhile tree) but is crowned by an obelisk.
- Rangitoto Island – guards the entrance to Waitematā Harbour and forms a prominent feature on the eastern horizon.
- Waiheke Island – the second largest island in the Hauraki Gulf and known for its beaches, forests, vineyards and olive groves
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