As a consequence of its fascinating and surrealistic landscapes, Sossusvlei is one of the most photographed places in Subsaharan Africa. The area has been the setting of a number of commercials, music videos, and movies, especially of the fantasy genre; one of the most well-known examples is the psychological thriller The Cell (2000), where the Sossusvlei landscape is used to represent an oneiric virtual reality.

Since Sossusvlei is possibly the foremost attraction of Namibia, much has been done by the Namibian authorities to support and facilitate tourism in the area. The asphalt road was built in the early 2000s (decade) to connect Sesriem and Sossusvlei's 2x4 parking is one of the very few non-urban metalled roads in Namibia. Numerous places of accommodation are found along the border of the National Park, between Sesriem and the nearest settlement, Solitaire. Recently, accommodation has been built inside the park. It is also possible to take scenic flights over the dunes, either with small planes (mainly from Swakopmund and Walvis Bay) or in hot air balloons (departing from Sesriem in the morning).

When someday comes you'll need to get in.

When someday comes you'll need to be able to get around.