Napier markets itself as the Art Deco Capital. The Hawke's Bay wine region is important to Napier's economy, with over 70 wineries located in the area. The region featured in Wine Enthusiast Magazine as one of the 10 Best Wine Travel Destinations in 2015. The region is New Zealand's largest apple, pear and stone fruit producer. The Port of Napier and rail network provides quick export of these goods.

Napier's major tourist attraction is its architecture, which draws Art Deco and architecture enthusiasts from around the world. The rebuilding period after the 1931 earthquake coincided with the short-lived and rapidly changing Art Deco era and the Great Depression, when little "mainstreet" development was being undertaken elsewhere. As a result, Napier's architecture is strikingly different from any other city; the other notable Art Deco city, Miami Beach, has Streamline Moderne Art Deco. The whole centre of Napier was rebuilt simultaneously.

When someday comes you'll need to get in.

When someday comes you'll need to be able to get around.