Maracaibo
Culture in Maracaibo is very indigenous and unique, is recognized in every state and city in Venezuela, and is very influential with its gaitas, desserts, style, living, and customs. Most major houses of advertising in Venezuela acknowledge how opposite the culture of Maracaibo is from that of Caracas. Studies of both prove, for example, that Caracas' leading soft drink brand is Coke, while in Maracaibo it is Pepsi. This has made many brands create special localized advertising of their products (including several Pepsi commercials spoken by local celebrities).
Zulia´s main income comes from oil extraction and refining, agriculture (coffee, rice, maize, cassava, cocoa, sugar cane), livestock production, and mining (clay, limestone, coal and sand).
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